Theme restaurant from the west track record in Thailand had been mixed. It started with Hard Rock Cafe, that is still around, but Hollywood Planet shut its doors a few years after opening. Now comes Hooters, the big boobs and great food theme restaurant, with 3 restaurants in Thailand. Will it succeed? Well, it is hard to say. Planet Hollywood had great food, but the theme feeling, of Hollywood, was just too weak. For Hooters, so it is more than great food, but the attraction, being the Boobs or Hooters.
The following is from Biz Journal (Source)
Hooters expands into Thailand
Hooters of America LLC inked a deal to bring its breastaurant concept to Thailand over the next three years. The Atlanta-based chain plans to open three Hooters location in Thailand through a development agreement with international franchisee Destination Resorts Co. Ltd. Financial terms were not disclosed.The first Hooters Thailand location should open in June in Patong, Phuket, the entertainment and dining district of that province. Hooters of America is the franchiser and operator of more than 412 Hooters restaurants in 44 states and 28 foreign countries. In the last three months, it has opened restaurants in Alajuela, Costa Rica; Pretoria, South Africa; Osaka, Japan; San Salvador, El Salvador; Shanghai, China as well as Sao Paulo and Rio de Janeiro, Brazil. Its plans include development of more than 150 new Hooters locations around the world over the next five years.