Thai China interest in manufacturing joint venture to bring BMW technology to low-end Thai auto segment

 

China bases BMW Brilliance, an automotive manufacturing company joint venture between BMW and Brilliance Auto, through Brilliance Auto International Trade and another Chinese firm,  Mern yang is in a joint venture with Thailand’s North Star Motors, is to assemble and build BMW based technology SUV and medium size truck with a US$200 million factory. The auto model to produce follows the current line of cars and truck North Star is importing into Thailand, including auto from the brand Jinbei and ITI. The joint venture targets production at 15,000 units a year, with a maximum capacity at 50,000 units. North Star is aggressively expanding its show room and service center. The auto units is targeted at the low-end pricing range, being an SUV at about US$10,000 and a mid-size truck at US$12,000. (Source)

 

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