Top Thai entrepreneur says “Don’t follow the market, create it!”

Here in Thailand, Tarad.com was the first real on-line place for Thais to go to trade goods. Since then several on-line markets have emerged. But Tarad.com is un-doubtedly, the premier place to buy and sell goods. e27 says: “Thailand’s top e-commerce entrepreneur says “Don’t follow the market, create it!” Pawoot Pongvitayapanu is Thailand’s leading entrepreneur in the e-commerce space. Having sold his startup, Tarad.com, to Japan’s leading e-commerce group Rakuten, he is currently continuing to grow the e-commerce industry in Thailand. While travelling around the region to carry out a Southeast Asian e-commerce research tour, Minh Bui, an Internet entrepreneur from Vietnam attended the 2nd Asia eCommerce 2012 Conference in Kuala Lumpur. There he met Pawoot Pongvitayapanu , CEO of Tarad.com, a leading ecommerce site in Thailand. In 2009, Rakuten, the e-commerce giant from Japan invested 300 million Yen (about US$ 3.35 million) for a  majority share of 67 percent in Tarad. Minh interviewed Pawoot to find out more about the Thai e-commerce landscape (Read More).”

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